Mastering Micro-Targeted Personalization in Email Campaigns: Practical Strategies for Deep Customization #11
1. Understanding Data Segmentation for Micro-Targeted Personalization in Email Campaigns a) Analyzing Customer Data Sources: CRM, Web Behavior, Purchase History Effective micro-targeting begins with a comprehensive understanding of available customer data. Move beyond basic demographics by integrating multiple sources: leverage your CRM to extract detailed customer profiles, incorporate web analytics tools (such as Google Analytics …
